Process · v1

A short loop.

Four phases. Four weeks for most projects. Every week ends with something you can see, click and react to. No black box, no quarterly retainers, no agency-flavoured ambiguity.

Phase 01
Week 0 · 1–3 days

Discovery.

A short written exchange to understand what you're trying to build, what's already in place, and what the constraint really is.

You receive a one-page written brief: scope, deliverables, what's in, what's deliberately out, the timeline, the price.

Nothing starts until you sign off on the brief. No surprise scope, no surprise invoices.

You walk away with

Signed brief + a kickoff date.

Phase 02
Week 1 · 3–5 days

Design.

We design in code, not Figma. You see real screens, on a live URL, on day three.

Two or three rounds of revision, scheduled — not 'whenever you have time.' You'll know exactly when feedback is due.

Mobile and desktop, both pixel-perfect, both reviewed.

You walk away with

Approved design on a live staging URL.

Phase 03
Weeks 2–3 · 7–14 days

Build.

The actual implementation — code, content wiring, analytics, forms, the boring-but-important stuff.

Every other day we push to staging. You can poke at progress at any hour. We don't disappear.

Accessibility, performance and SEO are not a final-week scramble. They're part of every commit.

You walk away with

Production-quality build on staging, ready for review.

Phase 04
Week 4 · 1–2 days

Handoff.

We deploy to production. Domain, email, analytics, everything wired up and tested in front of you.

You get the repo, the credentials, a written runbook, and a walkthrough video. The work is yours.

For the next 30 days we fix anything that breaks, free of charge.

You walk away with

Live site + repo + docs + 30 days of warranty support.